Pai-Ling Yin is a Social Science Research Scholar at the Stanford Institute for Economic Policy Research. She co-founded the Mobile Innovation Group (MIG: mig.stanford.edu) with Tim Bresnahan of Stanford and Jason Davis of INSEAD, studying all the aspects of the mobile app ecosystem, from industry evolution to platform competition to entrepreneurial strategy. MIG was awarded a 3 year NSF grant.
Pai-Ling received a PhD in Economics from Stanford and was a professor of strategy at both Harvard Business School and MIT Sloan School of Management. She has written numerous cases on technology and strategy and research papers on platform competition (eBay, trading exchanges) and diffusion of innovation. She is also the co-owner of a FitLab Pilates in Cambridge, MA.
Her close work with industry has led her to partner local firms with students at Stanford. In her strategy course for undergrads, students work with a firm to analyze a strategic problem and present recommendations. Partners have included Intel, Swift Navigation (GPS devices), Gooru (educational platform), EQI (outsourcing), and Unspoken Tales (mobile gaming). Intel implemented recommendations from their project, and a student started a business from his project.
Pai-Ling also organizes a speaker series and field trips to local firms (Facebook, Intel, Google, Square, Airbnb, Lookout Security, DocuSign, consulting, startups, venture capital) to help current and prospective economics majors understand the wide range of opportunities available given their field of study, connect them to area alumni, and articulate the assets they bring to tech firms with their non-tech backgrounds. Despite recent declines in all majors relative to computer science, enrollments in economics increased 15% the first year of the speaker series.