SIEPR Policy Forum on Social Media and the Economy
SIEPR Gunn Building
Koret-Taube Conference Center
366 Galvez St.
Stanford, CA 94305
The spectacular rise of Facebook and Twitter, and the entrepreneurial burst of companies building on their success, make social media one of the bright spots of the economy. On Friday, November 18 SIEPR hosted industry leaders, policymakers, and researchers in a discussion of how social media is changing business, raising policy debates, and creating huge amounts of valuable data.
On the previous afternoon, we kick off with presentations by Stanford student teams using appropriate mobile and social technology to spur African economic development.
SIEPR Policy Forums are open to the Stanford community and invited guests - join us for a fascinating discussion of social media and the economy.
Thursday, November 17, 2011
Session I: Information Tools for Reducing Poverty
The Design School at Stanford is well known for designing extremely affordable new product solutions. Four teams will present their new information technology designs and mobile systems to help solve problems in the slums of Kibera, Kenya. Co-sponsored with the Program for Liberation Technology, Stanford Computer Science, and the d.school.
Friday, November 18, 2011
Session III: Social Media Impacts and Opportunities
Stephan Zimmermann, McKinsey & Co., "Social Media Opportunities"
Eric Rasmussen, Vice President, Groupon, "Building a Social Business"
Professor Avner Greif, Stanford, "Markets and Ideas"
Professor Il-Horn Hann, Univ. of Maryland, "Measuring Facebook's Spinoffs & Economic Impact"
Session IV: Lunchtime Address
Elliot Schrage, Senior Vice President, Facebook
Session V: The Power of Social Data
Michael Fleischman, Co-founder & President, Bluefin Labs, "The Power of Social Media in TV: Closing the Audience Feedback Loop"
Professors Donna Hoffman & Tom Novak, Univ. of California, "Beyond Facebook: Friendly Devices"
Session VI: Closing Address
Michael Hammer, U.S. Assistant Secretary of State, "Social Media, Social Movements, and eDiplomacy"