Asha R. Keddy is a corporate vice president at Intel Corporation and serves as general manager of the Next Generation and Standards (NGS) Group. Keddy is the 5G executive sponsor for Intel, as lead of Intel’s overall 5G strategy to drive toward the company’s data-centric future in the next phase of 5G and beyond. Her passion is in understanding how advancements in technology can improve the lives of people and the environment in which we live — creating a safer, healthier, smarter society for all.
Her organization enables new business verticals and applications — participating in industry consortia; contributing to global standards; developing technologies for testing in trials; and driving product innovation. Her team facilitates trials with other ecosystem partners, key learnings from which have been influential in setting government and industry policy and in furthering the convergence of communications and computing with end-to-end technology solutions. This work will open up new market opportunities in multiple verticals, including games, sports, connected cars, and smart cities, while bringing forward the advanced capabilities of artificial intelligence, visual data, mixed reality, and connectivity-based technologies to address residential, enterprise, and industrial business needs. Keddy’s vision of innovation is based on iterative development, insights about people, and a commitment to partnerships with industry and governments alike.
She leads 5G partner strategy and development efforts for Intel. This multiyear investment, her team’s work, and dozens of trials with industry-leading manufacturing, operator, and vertical partners have resulted in several world “firsts.” These accomplishments will accelerate 5G commercial deployment across industrial, automotive, fixed wireless, and enterprise use cases in all major geographies.
Keddy’s work also focuses on wireless, industrial, and edge standards, accelerating product adoption through standards and consortia technology, architecture, and policy leadership. As a result, Intel has leading positions within organizations, including 3GPP, IEEE, Wi-Fi Alliance, and ETSI, and as part of the IMT 2020 promotion group, the major platform to promote research of 5G in China. Keddy is a member of the Cellular Telecommunications Industry Association (CTIA) board of directors and the 5G Americas board of governors. She has been invited to speak at Harvard Business School, IEEE Globecom, Mobile World Congress, Taipei 5G Summit, and the FCC. She earned her bachelor’s degree in computer engineering from the University of Mumbai and her master’s degree in computer science from Clemson University.